PRIVACY POLICY

1. About This Policy

Stratum Automation Pty Ltd, trading as Followly, handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy sets out what personal information we collect, how we use and disclose it, and what rights you have. References to "we," "us," or "our" are references to Stratum Automation Pty Ltd. If you have questions, contact us as set out in Section 9.

2. Personal Information We Collect

We collect the following personal information through the website and associated services:

• Full name
• Business or agency name
• Email address
• Telephone number
• Any additional information voluntarily submitted through our contact form or in subsequent communications

Where you book a discovery call via our scheduling service, Calendly (Calendly LLC, United States) may separately collect your name and email address to generate and deliver calendar invitations. Where Google Analytics is active on the website, that service collects anonymised usage data including pages visited, session duration, browser type, and approximate geographic region; such data does not identify you personally and does not constitute personal information for the purposes of the Privacy Act. We do not collect sensitive information as defined under the Privacy Act through the website.

3. How We Collect Personal Information

We collect personal information directly from you when you submit an enquiry via our contact form, book a discovery call via our scheduling link, communicate with us by email or telephone, or otherwise interact with us in connection with our services. Anonymous usage data is also collected automatically via Google Analytics when you visit the website. You may opt out of Google Analytics collection using Google's browser opt-out tool or by managing your browser's cookie settings; doing so will not affect your ability to use the site.

4. Purposes of Collection and Use

We collect and use personal information for the following purposes:

• To respond to enquiries and assess the suitability of our services
• To schedule and conduct discovery calls and related communications
• To prepare and deliver proposals, quotations, or other service documentation
• To establish, deliver, manage, and maintain services where you engage us as a client
• To conduct business operations including sales administration, client relationship management, and service improvement
• To comply with applicable legal and regulatory obligations
• For any other purpose directly related to or reasonably incidental to the above

We will not add you to a marketing list or send unsolicited commercial electronic messages without your express consent. Service-related communications to existing clients do not constitute unsolicited communications.

5. Disclosure to Third Parties

We disclose personal information to third parties only to the extent necessary to respond to enquiries, provide our services, or operate our business. Recipients may include third-party service providers, contractors, and advisors engaged in connection with the services. The third-party operators currently used in connection with the website are set out below.

We do not sell, lease, or transfer personal information to unrelated third parties for their own independent purposes. We may disclose personal information where required by law, court order, or the direction of a regulatory or governmental authority.

6. Overseas Disclosure

The operators listed in Section 5 are domiciled in the United States. Submission of personal information through the website will result in that information being transferred to and processed in the United States and potentially other overseas jurisdictions.

7. Retention and Security

We retain personal information for as long as is reasonably necessary to fulfil the purposes described in this policy, including to comply with legal and regulatory obligations, resolve disputes, manage claims, and maintain records required for business purposes. We take reasonable steps to protect personal information from misuse, loss, and unauthorised access, modification, or disclosure. No method of electronic transmission or storage is completely secure. To the fullest extent permitted by law, we disclaim liability for any unauthorised access, disclosure, loss, or destruction of personal information beyond our reasonable control.

8. Access, Correction and Deletion

Subject to the exceptions in the Privacy Act, you may request access to personal information we hold about you and request correction of inaccurate, out-of-date, incomplete, or misleading information. You may also request deletion of your information. We will take reasonable steps to respond to such requests. We may decline or limit a request where we are required by law to retain the information, where we have a legitimate business interest in retaining it, where the request is not technically feasible, or where complying would adversely affect the rights of others. To make a request, contact us as set out in Section 9. We will respond within a reasonable timeframe and will explain our reasoning if we are unable to fully action a request.

9. Complaints and Contact

Enquiries about this policy, access and correction requests, and privacy complaints should be directed to:

We will respond within a reasonable timeframe. If you are not satisfied with our response, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, enquiries@oaic.gov.au, or 1300 363 992.

10. Amendments

We may amend this policy at any time. Amendments take effect upon publication of the revised policy on the website. Your continued use of the website or our services following any amendment constitutes acceptance of the amended policy.