Followly builds and runs outreach campaigns that book your ideal clients directly into your calendar. Every reply handled automatically. Every positive response converted to a confirmed meeting. You show up and close.
Most AU service businesses grow on word of mouth — until they don’t. When referrals stall, there’s no system to fall back on. Building outbound from scratch is expensive, slow, and most founders burn out trying.
Salary, super, management time, onboarding — then 3–6 months before consistent pipeline. Most growing AU service businesses can’t justify that risk, and they shouldn’t have to.
Prospect lists, email sequences, domain warmup, reply handling, deliverability monitoring — it takes 15+ hours a week to do it properly. Most try it once and stop.
Most AU lead gen agencies rely on human reps managing dozens of clients with generic copy. Inconsistent output, 4–8 week delays, and no AU-specific approach.
From your first call to confirmed meetings in your calendar — here’s every step.
30 min. We map your ideal target client, deal value, and what a qualified meeting looks like for your business.
You complete a short onboarding brief. We build your prospect list and write your email sequences.
We configure your sending domains, warm the inboxes, and set up all technical deliverability. You see none of this.
Emails begin sending. Every reply is classified by AI. Positive responses get your booking link sent automatically.
Confirmed meetings appear in your calendar. You receive a weekly stats report. We manage everything ongoing.
Traditional agencies charge $8k–$20k per month for human SDR teams and deliver a “positive reply.” We deliver a confirmed meeting in your calendar — for significantly less.
You’re paying for human SDR salaries, management, and onboarding. Most clients wait 4–8 weeks before campaigns go live.
Quality varies person to person. If your rep has a bad month, so does your pipeline. There’s no consistency guarantee.
A lead is often a positive reply. Converting that reply into a booked meeting is still on you, adding another step and delay to your pipeline.
Most agencies lock you in. If results don’t come, you’re still paying while you wait for the contract to end.
Multi-channel outreach without the human overhead. AI handles every reply instantly, around the clock, with no variation in quality.
Automated systems don’t have off days. The same quality of outreach, reply handling, and booking dispatch runs continuously regardless of day or time.
Positive responses are automatically converted to confirmed calendar time. You receive a booked meeting — nothing more to chase.
Cancel with 30 days notice at any time. You stay because the results justify it — not because you signed a 6-month contract.
Whether you’re building outbound from scratch or scaling a channel that’s already working — check the profile below before booking a call.
If you sell to businesses and know who you’re targeting — book a call. We’ll assess the ROI together and tell you within 30 minutes whether it makes sense.
Not sure if you fit? Book the call. We’ll tell you honestly — including if it’s not the right move.
We don’t make overnight promises. Here’s exactly what happens across a typical engagement.
No ads, SEO, content, or brand strategy. Outbound appointment setting — fully managed, every month.
Prospect sourcing, sequence writing, domain setup, inbox warmup, reply handling, meeting booking, weekly reporting. Every part of the system handled for you — so you can stay focused on closing.
Every reply classified instantly — interested, not interested, unsubscribe, referral, follow-up needed. Positive replies get your booking link sent immediately. No human delay.
Every prospect list built from scratch to your exact criteria — job title, industry, company size, geography. Verified contacts only. No spray and pray.
We operate under Australian law, understand local business culture, and campaigns are written for AU buyers — not repurposed US playbooks. Timing, tone, and targeting are all AU-specific.
Weekly stats report every Friday: emails sent, open rate, reply rate, meetings booked, opt-outs. You always know exactly what’s happening and what we’re doing about it.
No 6-month minimum contracts. Cancel with 30 days written notice at any time. Your pricing is locked in when you start — no mid-contract increases.
Every option has trade-offs. Here’s an honest look at all of them.
| Hire an SDR | DIY Outbound | Traditional Agency | Followly | |
|---|---|---|---|---|
| Monthly cost | $5,400–$7,100 | $6,500–$18,500 (incl. time) | $4,000–$12,000 | Priced on your results target |
| Time to first meeting | 3–6 months | 3+ months | 4–8 weeks | 3–5 weeks |
| Deliverable | Replies & calls (variable) | Whatever you can manage | Positive replies ("leads") | Confirmed calendar meetings |
| Fully managed | ✗ You manage them | ✗ You do everything | Partial | ✓ 100% |
| AI reply handling | ✗ | Manual | ✗ Human SDRs | ✓ Automated 24/7 |
| Meetings auto-booked | ✗ | ✗ | ✗ | ✓ |
| Lock-in | ✗ Employment contract | ✓ | ✗ 3–6 month minimums | ✓ 30-day notice |
| AU-native | Depends on hire | ✓ | Mostly US/offshore | ✓ AU-native |
30 minutes. We’ll map your target client, show you exactly what a campaign looks like for your business, and scope your pricing — all on the same call.